Mr. Kiyohito Nagata

Former Executive Vice President and

Managing Director of Kansai Regional Office

NTT DOCOMO, INC.

With the spread of smartphones and other devices, the value that users demand from their mobile phones has become increasingly complex and diversified. And I think that the users’ sense of such value does not depend on how many features the phone has, but rather on the pleasure and enjoyment offered by the user experience, which they only realize once that experience has become a part of their lifestyle. Moreover, that experience can be perceived in a thousand ways.

In order to provide these kinds of sophisticated value, fresh innovation is constantly demanded of DOCOMO. However, innovation is not something that is born naturally, nor something that can be produced on command. I believe that the key is to always keep an eye on new businesses, new technologies, and new methods, acutely pick out subtle similarities or application possibilities for our company’s business, and then create value by exerting our power of imagination. I have been responsible for launching various products and services and have offered our users a range of new experiences.

In the course of those activities, we have engaged with International Interface to obtain information from around the world, ideas, and analyses, as well as support for negotiations with potential affiliates including those in overseas; this has been, without question, of vital behind-the-scenes assistance in our business. We look forward to the support of International Interface as a powerful partner in many situations as we take on the challenge of creating new value in the years ahead.